Professor Amber Boydstun and recent PhD Jill Laufer (now Assistant Adjunct Professor at the University of California, Sacramento Center) have co-authored a Cambridge Element book, titled Catching Fire in the News, asking the question: Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? They use a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery.