Faculty Lecturer Spencer Kiesel and recent Ph.D. graduate Sharif Amlani have published an article in PLOS ONE that introduces a new measure for affect that captures the motivation underpinning partisans’ attitudes. The new measure asks respondents for one-word to describe voters in their party and the opposing party. Then respondents code the sentiment behind their word choice themselves. This two-part measure produces qualitative and quantitative measures of respondents’ affect. Like all good ideas, Kiesel and Amlani report that this one was dreamed up in a Kerr Hall office on a weekend and supported throughout the process by Chris Hare, Amber Boydstun, and the broader department. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0310772